Double Wins in Digital Awards
04 Oct 2018
Celebrity Fitness and Fitness First in Indonesia each took home the ‘2018 Most Popular Fitness Brand’ award at the recent Netizen Brand Choice Awards, organized by national Indonesian media entity Warta Ekonomi magazine. The award presentation took place at the exquisite Rafflesia Grand Ballroom Balai Kartini Building in South Jakarta on 23 February 2018, and was presided over by Guest of Honor, Mr Rudiantara, the Minister of Communication and Informatics.
Juwita Octoviani, Digital Marketing Manager for Celebrity Fitness and Fitness First, received the awards on behalf of both brands. The Netizen Brand Choice Award focuses on Indonesia’s Digital Space; and winners are selected through a voting process based on three criteria namely ‘Brand Used Most Often,’ ‘Net Promoter Score,’ and ‘Top of Mind.’ The Warta Ekonomi team tracked respondents using the Jakpat (Jajak Pendapat) app. Pleasingly, Celebrity Fitness and Fitness First emerged among the top two fitness brands in Indonesia that are used and promoted most often by its close to 200,000 Facebook and more than 50,000 Instagram followers combined.